The Business of Publishing
Harmonia – a publisher with a difference
Norah Casey’s award winning company Harmonia is home to Ireland’s market leading consumer magazines publishing in both print and digital format. The company occupies a 360ᵒ media space incorporating the virtual and offline world of publishing. Strong brand extensions and innovative spin-offs enhance the portfolio and market reach. The company is now run by Norah’s brother Ciaran Casey since October 2013 and she is the Chairwoman of the business.
Market leading titles include the top three women’s magazines, Irish Tatler, Woman’s Way and U Magazine, which have an unrivaled female reach. These enduring brands have been serving the needs of Irish women for generations and have adapted and evolved to maintain a strong and multi-layered market penetration.
Brand extensions include events, websites, spin-off magazines and campaigns with the clever use of competitions and social media enhancing interactivity and proximity with the target market. Readers events, conferences and an annual showcase solidify the relationship between the brands and the consumer.
Innovative new ventures such as U Fashion (the first magazine online retail brand partnership in Ireland) building on consumer trust and loyalty.
Key strands for growth for 2014 included women in business with the first ever Women of Influence directory published in 2010, followed by a monthly business women “marketplace” in Irish Tatler and an annual conference for women entrepreneurs The Irish Tatler Business Academy.
In 2014 Norah Casey led the first ever branded women in business course From High Achievers to Future Leaders in partnership with the National College of Ireland.
Another first in February 2015 saw the first Spark Within motivational seminar in Dublin based on Norah’s writings in her book Spark!
Harmonia also published a strong portfolio of specialist consumer titles including Irish Tatler Man – the first and only consumer magazine aimed at Irish men. Launched in 2010 Irish Tatler Man has quickly established a foothold in this previously untapped market. Harmonia’s food portfolio includes the flagship title FOOD&WINE Magazine and the home-maker’s recipe bible CookBook. Brand extensions include The Restaurant of the Year Awards and The FOOD&WINE Readers Club.
Harmonia’s events division has grown significantly in recent years handling launches, awards ceremonies, conferences, catwalk shows and exhibitions. Annual shows include The Ultimate Girls Day Out; The Irish Tatler Women of the Year Awards; The Spa Awards; The Woman’s Way Mum of the Year Awards; The U Beauty Awards and many others.
Contract publishing remains a strong growth area for the business having published many leading customer magazines. To stay in touch with the fast-moving world of Harmonia log on to the company’s website www.harmonia.ie. Just click on the covers to go to the website of the magazines.